Most organisations know when a change is needed for their brand presence.
A need for change often starts with something tangible:
a new brand, a campaign, a website or a new experience.
But the real challenge is elsewhere – building focus when the work is divided across teams, channels and delivery.
Which is why I take a different approach.
Working across strategy, creative direction and experience design, I connect brand thinking and experience across teams and channels, so what is created feels consistent, coherent and able to perform cohesively in the real world.
That way, what you build doesn’t just look right at the start. It grows in impact as it moves through the organisation, and lands properly with the people it needs to reach.
Most organisations know when a change is needed for their brand presence.
A need for change often starts with something tangible:
a new brand, a campaign, a website or a new experience.
But the real challenge is elsewhere – building focus when the work is divided across teams, channels and delivery.
Which is why I take a different approach.
Working across strategy, creative direction and experience design, I connect brand thinking and experience across teams and channels, so what is created feels consistent, coherent and able to perform cohesively in the real world.
That way, what you build doesn’t just look right at the start. It grows in impact as it moves through the organisation, and lands properly with the people it needs to reach.
How it works.
I typically work with organisations that know something needs to change, but need help to turn that intent into coherent ideas and outcomes.
This often starts with discussion around a new brand, campaign, website or experience already in motion across teams or partners.
I work across strategy, creative direction and experience design to bring focus to how ideas are shaped as they develop.
That might mean sharpening early thinking, aligning teams around what is being built, or helping ensure decisions translate into real experiences.
Beautiful solutions only matter when they change experiences, behaviour and connection in the real world.
If this feels relevant to what you really need, we can start with a short conversation to understand where things are breaking down and what needs to hold together better.
Let’s schedule a chatLet's connect – LinkedIn
Bring your brand to life.
Stories and experiences that work.
We partner with you to activate your brand where it counts.
Strategic Foundation
Content Development
Creative Activation
Integrated Projects
Brand audit
Brand positioning
Brand strategy
Proposition development
Market research & analysis
Experience Journey mapping
Brand systems, guidelines & toolkits
Messaging & tone of voice
Naming (brand, product & service)
Story mapping
Editorial strategy
Narrative development
Film structure planning
Digital product interfaces
Identity design or development
Visual assets & icons
Film & Animation
Social media campaigns
Projection mapping
Placemaking, signage & wayfinding
Websites, microsites, web apps & apps
Multimedia digital installations
Cross-channel campaigns
Experiential activations
Immersive experiences
Branded interiors & environments
Bring your brand to life.
Stories and experiences that work.
We partner with you to activate your brand where it counts.
Strategic Foundation
Brand audit
Brand positioning
Brand strategy
Proposition development
Market research & analysis
Experience Journey mapping
Brand systems, toolkits & guides
Content Development
Messaging & tone of voice
Naming (brand, product & service)
Story mapping
Editorial strategy
Narrative development
Film structure planning
Digital product interfaces
Creative Activation
Identity design or development
Visual assets & icons
Film & Animation
Social media campaigns
Projection mapping
Placemaking, signage & wayfinding
Integrated Projects
Websites, microsites, web apps & apps
Multimedia digital installations
Cross-channel campaigns
Experiential activations
Immersive experiences
Branded interiors & environments
We scale to your needs.
Because one size doesn’t fit all.
Every project starts and grows with hands-on leadership. From there, we scale the circle of support you need – when you need it – from a strategic steer, to specialised creative skills, through to a full-service team.
Your Strategic & Creative Partner
For moments when clarity and direction matter most, I consult and collaborate directly with you and your team – aligning vision, leveraging challenges, and turning ideas into real world impact.
I’m Mark Beever, founder of Expanding Circle Studio.
I work with you to deliver real results, guided by transformational strategic and creative thinking. From well-defined challenges to ambiguous problems, every process is human-centred: designed to strengthen your brand, engage audiences, and make what you do truly matter.
Your Bespoke
Project Team
When you need the end-to-end solution tailored to your project, we assemble and lead a bespoke team of trusted collaborators tailored to your project, providing full support from initial brief to complete execution.
Our team brings strategic insight and creative excellence to every project, no matter the scale. From brand strategy and design systems to multichannel digital and/or physical activations, we work alongside you to deliver cohesive, impactful results that resonate with your audiences and maximise value.
We shape brands of all scales.
We work with start-ups, global brands, and small teams finding their way.
All our clients come to us for clarity, focus, and solutions that genuinely connect.
We shape brands of all scales.
We work with start-ups, global brands, and small teams finding their way.
All our clients come to us for clarity, focus, and solutions that genuinely connect.
And here’s what they say.
